Archive for August 27th, 2008
Don’t create your own recession
During times of a slow down in the ecomony, it’s easy to slip into the mode of, “Well there’s a recession, of course business is down” or “There’s a recession, no one is spending any money”
During these times, some people will indeed stop all spending, but the majority will just simply be more careful with their money. More time and thought will go into their purchase and who and where they buy it from.
Remember “People buy people, they don’t buy products”. Make sure you are the first on people’s list when it comes to purchasing a product or service in your field. This is the time more than ever where you need to be out Networking, making new contacts and strenthening and building on existing relationships.
It’s also the time to focus on what you can do to improve your business, so that you stand out from the competition. Things like customer service, follow up, client satisfaction surveys etc. All the things that can sometimes fall by the wayside during really busy times.
Yes, times are tough and some people are doing it really hard, but don’t get caught up in the media hype about the recession. Sometimes if we keep telling ourselves there is a recession, we will create one. Use this time to regroup and refresh your business.
And what a golden opportunity to mention my Business Brainstorming Sessions. 90 minutes where we focus totally on your business and how you can grow and improve. Plus there is a Money Back Guarantee. For more info click here: http://www.terricooper.com.au/brainstorming.htm
Happy Networking!
2 comments August 27, 2008